The Personal Guide to Effective Etiquette in Today’s Global Business World

Written by veteran global businesswoman and author Eden Collinsworth, this book will be a valuable read for many in China who are considering living, studying or working abroad; for executives tasked with leading their companies into new international markets; and for those who find the subject of cross-cultural learning an interesting and invigorating one against the backdrop of our ever-shirking world.

—FortuneChina.com

“With the growing status of China as a world economy, Eden Collinsworth’s book has come at precisely the right time. She has written an enormously helpful guide for Chinese on Western-style business etiquette and communications practices which respects China’s own cultural values and views.”
— Maria Livanos Cattaui, former Secretary General of the International Chamber of Commerce

“Eden Collinsworth has compiled an invaluable and long overdue guide to international politesse. Her advice is sound, practical and easy to follow . . . an invaluable guide to creating and maintaining favorable relations in today’s fast-moving global economy.”
— Gilbert C. Maurer, Business Consultant and former COO, Hearst Corporation